On the Path to a Culture of Sustainability
Commissioned by:
Science & Technology Policy Research and Information Center (STPI)
This project presents a five-volume publication series for Taiwan’s national energy initiative, integrating themes of humanity, technology, diversity, and sustainability. The visual identity centers on the concept of light as a source of energy and optimism. The logo combines translucent layers representing wind, water, light, and fire, forming a subtle smile that reflects connection and care.
Each book features a distinct color scheme and theme while maintaining a unified visual language of layered transparencies and fluid lines. Through branding, editorial design, and photography, the series conveys both the technical achievements and the cultural vision of a better, more sustainable Taiwan.
Year:
2019
Book Cover Design
When four of the volumes are arranged together, the cover designs connect seamlessly to form a continuous, flowing composition. This visual integration symbolizes the unity of different sectors—human, technological, environmental, and cultural—in achieving Taiwan’s sustainable energy goals. The intersecting layers and gradients also evoke the concept of collaboration, where individual contributions merge to create a brighter collective future.
LOGO Design
The logo design takes inspiration from droplet-shaped color blocks, representing the four essential elements of energy: wind, water, light, and fire. These elements are layered with varying transparency to form the outline of a gentle smile, symbolizing optimism, social care, and the human dimension of sustainability. The vibrant yet soft palette—red and yellow, green and light blue—creates a bright and approachable identity, while the overlapping technique produces harmonious color transitions that reflect inclusivity and balance. This mark functions not only as a visual identifier but also as a conceptual emblem of energy transforming into human well-being.
Series Book Design
BOOK 1
The first volume introduces the foundational principles of the project, focusing on human-centered values and inclusive development. Cool blue and green tones dominate the visual language, suggesting clarity, trust, and open dialogue. Generous white space and clean typography guide the reader smoothly through the content, reinforcing the message of transparency and accessibility in national policy communication.
BOOK 2
This volume emphasizes technological innovation as a driving force for sustainable growth. The use of warm reds and flowing curves creates a sense of momentum, precision, and forward-looking ambition. Photography of advanced infrastructure and dynamic compositions convey the scale and sophistication of Taiwan’s energy technology, while still grounding it in human benefit and application.
BOOK 3
Dedicated to Taiwan’s natural environment, this volume showcases breathtaking landscapes and ecological diversity. Organic shapes in greens and golds blend with panoramic photography to highlight environmental stewardship and the preservation of natural resources. The design reinforces the idea that sustainable energy development must work in harmony with the land it serves.
BOOK 4
The fourth volume focuses on renewable energy systems and their integration into the broader energy grid. Warm earthy hues are paired with structured, grid-based layouts to convey stability, reliability, and the long-term vision required for successful energy transformation. Detailed diagrams and imagery of wind farms, solar fields, and hydroelectric systems offer a grouEnded, informative perspective.
BOOK 5
Serving as the conclusion to the series, this volume bridges cultural heritage with modern technological achievement. The full logo mark is prominently featured, symbolizing the culmination of the project’s goals. Vibrant photography, combined with the overlapping color shapes, reinforces the message of a future where culture, technology, and the environment coexist to create a resilient and thriving Taiwan.
