National Science and Technology Survey
Commissioned by:
Science & Technology Policy Research and Information Center (STPI)
Year:
This project develops a unified visual identity for the National Science and Technology Survey, encompassing logo design, publication layout, and key visual applications. The logo integrates the initials N, S, and T into an upward arrow, symbolizing progress, professionalism, and data-driven growth. Curved lines and pixel elements evoke the richness of information and the dynamic nature of technology.
The design system extends to the book cover, inside pages, and a compact folding book, using a fresh palette of tech blue and tech green to convey clarity and reliability. Consistent graphic elements ensure visual cohesion across printed and digital formats, enhancing the accessibility and credibility of survey results for diverse audiences.that meet the demands of the times.
2022
Slides Design
LOGO Design
Design Concept
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The logo combines the letters N, S, and T into a dynamic upward arrow, representing progress, innovation, and data-driven development.
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Pixel blocks symbolize information richness, while smooth curves evoke flexibility and growth in the field of science and technology.
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A color scheme of tech blue and tech green reinforces the themes of clarity, trust, and modernity.
Book Design
Book cover
The cover design applies the brand’s visual language, integrating arrow motifs, geometric patterns, and gradients of tech blue and green. These elements communicate upward momentum and analytical precision, while maintaining a clean, contemporary aesthetic that reflects the survey’s professionalism.
Inside pages
The inside pages adopt a clean, grid-based layout to present data and analysis in a clear, accessible manner. Subtle background graphics echo the arrow motif from the brand identity, reinforcing the concept of growth and progress. Color highlights and iconography guide readers through complex information with ease, enhancing both visual appeal and readability.
Folding Book
The folding book provides a compact and accessible format for presenting key statistics. The layout uses clear typography, structured grids, and consistent color coding to ensure easy navigation. Its portable size and concise design make it ideal for quick reference in both professional and public contexts.
